When Fish Fly

Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market
John Yokoyama and Joseph Michelli
Translation: Hyperion, August 2004
www.pikeplacefish.com

Rights Sold:
Korea - Korea Economic Daily
Japan – Shodensha
Germany – Ueberreuter
China – Social Sciences Press

Book Description
The remarkable story of the Pike Place Fish Market -- told by the owner, who transformed the small company into the world famous business depicted in the bestselling parable FISH!
In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.
When Fish Fly offers Yokoyama’s cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.

Ken Blanchard, coauthor of The One Minute Manager, has offered the following endorsements:
"John Yokoyama and Joseph Michelli explain the secrets to making the success of the World Famous Pike Place Fish Market come alive in your work and life. These are principles that work."

"You can energize your employees and delight your customers by modeling your business on the fabulous ideas that come from the World Famous Pike Place Fish Market"


About the Authors:
John Yokoyama is the owner of the World Famous Pike Place Fish Market. John’s love of fish began as a child fishing with his father on Puget Sound. He learned the retailing business by working at his dad’s produce stand in the Pike Place Farmer’s Market. At age 25, he purchased the fish stand across from his dad’s produce stand. He lives in Seattle.

Joseph Michelli, Ph.D., is a psychologist, organizational consultant, daily radio show talk host, professional speaker, and author of Humor, Play and Laughter. He presents and consults on the creation of dynamic and playful corporate cultures for corporations around the world. He lives in Colorado Springs, Colorado.